It is hard to believe that in today’s digital world, word of mouth can pack as much power as advertising. Well, it is true! According to marketing experts, a suggestion made by a satisfied friend is trusted more than any other form of advertising. Personal recommendations from peers and family members lend authenticity to a product or service, helping to build a community of dedicated customers for any brand. For Jean Winter, owner of several niche businesses and a dedicated “wife-mom”, her entrepreneurial success is based on three things: her talent, hard work, and the power of the spoken wor…

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